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Decisions › County Commission meeting of May 19, 2026

Approved $450,000 in Tourist Development Tax funding for Discover Lake County to become a partner of USA Track & Field over three years.

Approved $450,000 Taxes and budget

The result is from the Clerk's Board ActionThe Clerk's same-week record of what the County Commission decided on each agenda tab. Vote tallies and discussion come later in the Board Minutes. Clerk of Court, Board Action and Board Minutes on Municode. The vote by name appears here when the official minutes are posted, usually a few weeks after the meeting.

Watch this part of the meeting (starts at 0:52:53)

Voted on as part of the consent agendaA group of routine items the Board votes on together with one motion. Any commissioner can pull an item out to discuss and vote on it separately. County Commission agendas (CivicClerk portal); the recording starts at that vote. The county's own recording.

In plain words

A three-year tourism marketing agreement between the Office of Tourism and USA Track & Field (USATF) to promote Lake County as a destination for outdoor recreation and sports.

What changes Discover Lake County will be designated as a proud partner of USATF, and the Chair is authorized to execute the Marketing Agreement.

Who and the money The Office of Tourism; Tourist Development Tax funding not to exceed $450,000 total ($150,000 per year) included in the Fiscal Year 2026, 2027 and 2028 Budgets.

Stated reason (staff, quoted): "The partnership aims to significantly boost Lake County’s visibility as a premier destination for outdoor recreation, sports, and active lifestyles."

Why (staff, quoted) "The partnership aims to significantly boost Lake County’s visibility as a premier destination for outdoor recreation, sports, and active lifestyles."

Paid from Tourist Development Tax

Backup in the packet: TDC Funding Recommendation Form (p. 116), Lake County Florida - 2026 - 2028 Sponsorship Agreement - PE (p. 116)

Written from the Board Action and the staff cover sheet, checked by script: every number appears in the record. Staff memo

From the record

Request from the Office of Tourism to recommend approval: 1. To provide Tourist Development Tax funding for marketing/promotional fees and related expenses for Discover Lake County to be designated as a proud partner of the United States of America Track & Field (USATF). 2. To authorize the Chair to execute the Marketing Agreement. The fiscal impact is not to exceed $450,000 (expenditure) and is within, and will be included in the Fiscal Year 2026, 2027 and 2028 Budgets. The itemized fiscal impact per year is $150,000 per year.
Clerk of Court, Board Action, May 19, 2026, page 7. Open the official document

The rest of this meeting

More on taxes and budget

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