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Decisions › County Commission meeting of Oct 27, 2026

Approved $225,000 in Tourist Development Tax funds for Discover Lake County to sponsor Montverde Academy for marketing and promotional fees.

Approved $225,000 Taxes and budget

The result is from the Clerk's Board ActionThe Clerk's same-week record of what the County Commission decided on each agenda tab. Vote tallies and discussion come later in the Board Minutes. Clerk of Court, Board Action and Board Minutes on Municode. The vote by name appears here when the official minutes are posted, usually a few weeks after the meeting.

Watch this part of the meeting (starts at 0:25:01)

The county's own recording.

In plain words

A three-year sponsorship agreement between Discover Lake County and Montverde Academy, using Tourist Development Tax funds for marketing and promotional fees.

What changes Discover Lake County becomes a sponsor of Montverde Academy, with branding on scoreboards, warm-up shirts, digital and social media, and title sponsorship of the MAIT Invitational and five other athletic events each year.

Who and the money The fiscal impact is not to exceed $225,000 (expenditure) over three years, with $75,000 per year, included in the Fiscal Year 2027, 2028, and 2029 budgets.

Stated reason (staff, quoted): "This agreement calls for use of Discover Lake County branding on MVA scoreboard and warm-up shirts, the recognition of Discover Lake County on MVA digital and social media, and the opportunity to distribute county- provided marketing materials at MVA home games."

Where Montverde Academy

Why (staff, quoted) "This agreement calls for use of Discover Lake County branding on MVA scoreboard and warm-up shirts, the recognition of Discover Lake County on MVA digital and social media, and the opportunity to distribute county- provided marketing materials at MVA home games."

Paid from Tourist Development Tax

Backup in the packet: Discover Lake - MVA Contract Partially Executed (p. 238), MVA Proposal (p. 238), TDC Meeting 2026-07-13.st.jp (p. 238)

Written from the Board Action and the staff cover sheet, checked by script: every number appears in the record. Staff memo

From the record

Request from Tourism to recommend approval: 1. To provide Tourist Development Tax funding for marketing/promotional fees and related expenses for Discover Lake County to be designated as a sponsor of Montverde Academy. 2. To authorize the Chair to execute the Agreement. The fiscal impact is not to exceed $225,000 (expenditure) and is within, and will be included in the Fiscal Year 2027, 2028, and 2029 budgets. The itemized fiscal impact per year is $75,000.
Clerk of Court, Board Action, Oct 27, 2026, page 5. Open the official document

The rest of this meeting

More on taxes and budget

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